featured on IDSA student email

Welcome to my blog :) here is where I talk about everything If you are here because of you saw me feaured in IDSA student email, I really appreciate you stop by.

I did not get that email sadly... If I knew I would've update my blog more... luckly i have a good friend from UC told me today!

I still have lot to talk about my epxerience at IDSA. So be patient!

I would love to share what I've learned this year. If you have a chance, don't forget to attend IDSA conference next year! Being around by creative & passionate designers all weekends is just priceless. Well... stay tuned_

super busy_

three projects are going on right now at GE.... I hope to cover most of my experiences from IDSA soon_ so please be patient!

IDSA MidEast Conference: Curt Baily

Curt Baily from SunbergFerar gave a speech

about why we need to design

something different & unique then others.

He compared his story with Porridge

from the story of Goldilock & three bears.

Porridge is so blend and colorless...

and I dont even know why bears & Goldilock even obsessed about it.

He said we rather design

something that has strong emotions

then something blend, like porridge.

Of course, that strong emotion that consumers feel is "Love" then

you are successfully design something that

will probably last long_

The design philosophy of Curt & SunbergFerar is

what we as a designers initially in minds before designing.

It may not be so easy because of stupid corporate marketing - _-;

but I think it is a never ending task as a designer to fight for what we truly believe.

We have to fight.

I think I will try my best to fight for what I believe in rest of GE internship.

moment.

At Mideast conference, I had many AhHa moments. from speakers from professions from students One day, I do hope that I will be able to provide AhHa moment to others. I already miss IDSA conference.

IDSA MidEast Conference: Dan Harden

I attened the annual distric IDSA Midead conference past three days.

(April 8-10, 2011)

I was overwhelemed by all the speaksers and people I've met

who are well passionate about DESIGN.

I met Dan Harden from Whipsaw.

He is the guy who was behind the innovative baby bottle

that I actually wanted to touch.... and I did.

(hahahaha..yes. they were very soft)

http://hi-dee122.blogspot.com/2010/04/design-revolution.html

Not just that,

he has designed various products that

we may use these days.

We never know o_o

Now, he is my one of inspire.

I hope one day, there is another chance to meet this man

&

talk about our design.

[update]

I talked about Dan with my manager at GE.

and guess what!?

my manager, Marc Hottenroth, interned and worked

for Dan Harden 20 years ago in NYC.

what a small world!